VentasxMayor vs WooCommerce vs Tiendanube: which is the best platform for wholesale selling
If you sell wholesale and are looking for a platform to digitize your business, you've probably come across WooCommerce, Tiendanube, and VentasxMayor. All three let you sell online, but there's a fundamental difference: only one was built exclusively for B2B wholesalers.
In this comparison we analyze the three platforms on the aspects that matter most to a wholesaler: B2B features, real costs, ease of use, integrations, and support. So you can make the best decision for your business.
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1. Wholesale selling features
This is where the difference is most significant. VentasxMayor was designed from scratch for wholesalers, while WooCommerce and Tiendanube are general-purpose platforms that need adaptations to work in B2B.
VentasxMayor
- Registration and manual approval of wholesale customers
- Custom price lists per customer or group
- Volume-based tiered pricing
- Automatic discounts and surcharges
- Configurable minimum purchase
- Sale by pack / closed box
- Bulk product and stock changes
- Automatic PDF catalog generation
- Seller accounts with their own access
- Order system with B2B commercial terms
WooCommerce
Open-source general-purpose platform. For wholesale features you need to install multiple paid plugins: customer roles, tiered pricing, minimum purchase, quotes. Each plugin adds complexity, maintenance costs, and potential incompatibilities.
Tiendanube
Designed for retailers (B2C). Wholesale features are very limited. To set up volume pricing or restricted access you need external solutions or workarounds that don't scale.
2. Real costs: no surprises
Platform costs aren't just the monthly subscription. You need to consider commissions, plugins, hosting, developers, and maintenance.
| VentasxMayor | WooCommerce | Tiendanube | |
|---|---|---|---|
| Subscription | Fixed monthly | Free plugin, but hosting + paid plugins | Fixed monthly |
| Sales commissions | 0% | 0% | 0.5% to 2% |
| Implementation cost | $0 | Variable (developer) | User's responsibility |
| Extra plugins / apps | Not needed | Multiple (paid) | Needed for B2B |
| Hidden costs | None | Hosting, SSL, plugins, dev | Commissions + apps |
3. Getting started and ease of use
VentasxMayor: Your store is delivered turnkey, with assisted setup at no cost. The team handles importing your catalog, configuring your domain, and providing initial training. Designed so you start selling fast, with no developers needed.
WooCommerce: Requires installing WordPress, hiring hosting, configuring plugins, SSL, and themes. Steeper learning curve and need for technical knowledge or hiring a developer.
Tiendanube: Simple for non-technical users. Quick setup, but the configuration must be done by the user and is limited for complex wholesale scenarios.
4. Maintenance and hosting
VentasxMayor: Fully managed. You don't have to worry about hosting, security, updates, or backups. Everything is managed by the VentasxMayor team. You focus on selling.
WooCommerce: Self-managed. You need to hire hosting, manage security, handle WordPress and plugin updates, and deal with technical issues yourself or by paying a professional.
Tiendanube: Maintenance included (hosting, updates, and security), but with less control over advanced configurations and no native wholesale features.
5. Integrations and automation
VentasxMayor: Native integration with payment gateways like MercadoPago and multiple ERPs. Own sales automation system (Autoseller) for remarketing. No external apps needed.
WooCommerce: Large plugin and integration ecosystem, but everything requires manual installation and configuration. Each plugin generates more maintenance costs and potential version conflicts.
Tiendanube: Basic predefined integrations. Apps for extra features available in their marketplace, but with limited automation options and generally external.
6. Support and guidance
VentasxMayor: Personalized support from wholesale sales experts. Direct support, AI-powered support, and strategic consulting included. It's not just a help desk: they help you sell more.
WooCommerce: Community-based and self-learning. For specific support you need to hire professionals.
Tiendanube: Standard customer support, fast and adequate for common questions. Does not offer personalized business consulting.
Summary comparison table
| | | |
|---|---|---|---|
| Focus | B2B | General | B2C |
| Wholesale features | Native | Via plugins | Limited |
| Commissions | 0% | 0% | 0,5%-2% |
| Implementation | Turnkey | Manual / technical | Self-service |
| Maintenance | 100% managed | Self-managed | Included (limited) |
| ERP integrations | Native | Via plugins | External apps |
| B2B support | Wholesale experts | Community | Standard |
| Sales automation | Included (Autoseller) | External plugins | Not available |
Conclusion: the platform that understands your wholesale business
WooCommerce and Tiendanube are solid platforms for general eCommerce, but they were not designed for the wholesale world. Adapting them for B2B means plugins, developers, hidden costs, and constant limitations.
VentasxMayor is the only platform designed 100% for wholesalers. Everything you need to sell wholesale is included from day one: native B2B features, predictable costs, assisted implementation, ERP integrations, and support from experts who understand your business.
The decision is simple: if you sell wholesale, your platform needs to be wholesale.