No passwords: an email the first time, a fingerprint every time after.
Buyers get into your wholesale store with their email, or with the Google, Microsoft or Yahoo account they already have open. From the second login on, with the fingerprint or face of their own device. No passwords to remember and none to reset.
The password is where the signup falls apart.
In wholesale, whoever signs up is on the clock: they order from the counter, from the warehouse or from the road. Every extra step between them and the catalog is an order that gets postponed.
The signup that never finishes
Choosing a password, confirming it and finding somewhere to keep it are three decisions before the first price shows up. Plenty of signups die right there.
The order that gets postponed
"I'll log in later" means "I'm not buying today." Recovering a forgotten password is a detour of three screens, an email and a good while.
The ticket that lands on your team
"It won't let me in" is the most predictable support ticket in the wholesale channel, and someone always resolves it by hand.
One single screen to sign in and to sign up.
There is no "sign in" on one side and "create account" on the other. The buyer types their email: if the account exists, they get in; if it doesn't, it is created in that same step and they keep going toward the catalog.
- No fork in the road. A single field decides everything.
- No password to invent or confirm twice.
- Same flow for customers, sellers and managers.
The signup stops being a form and becomes a single line.
Identity is confirmed by the account they already have open.
There are two paths and both end the same way: inside. The store picks the right one based on the email, without asking anything.
The provider confirms the identity in one tap: the browser already has the session open and there is only an account to pick.
An access link lands in the inbox. That link opens the store already signed in: no code to copy, no password to choose.
The store never sees a password, so there is no password that can leak.
After the first login, the store offers the fingerprint.
The moment they get in, the store offers to enable biometric access. One tap, the system's confirmation —Face ID, Touch ID, Windows Hello or the Android reader— and the device stores a credential signed for your domain.
- The credential never travels. It lives on the device; the server only keeps the public half.
- The fingerprint never leaves the device. The operating system confirms it; the store never receives it.
- It is bound to your domain. A fake page cannot request it or reuse it.
This is the passkey standard: there is no password to intercept because there is no password.
The second time, nothing gets typed.
The sign-in screen recognizes the device and shows a single button: continue as that buyer. One tap, the fingerprint, in. No email, no waiting for mail, no switching tabs.
- Type the email
- Confirm with the provider or the link
- Inside, with the account already created
- One tap on "Continue as…"
- The fingerprint or the face
Turned on and off device by device.
The buyer sees the status in their profile and handles it themselves: on for this device, or not. The credential belongs to that machine. New phone, they turn it on again; the counter computer, they remove it right there.
Nothing an administrator has to reset by hand.
Identities your buyer already has, and biometrics their device already knows how to read.
The brands mentioned belong to their owners and are cited for compatibility. Biometric access uses the open passkey standard, supported today by Chrome, Safari, Edge and Firefox.
Customers, sellers and managers all get in the same way.
The wholesale customer
Orders from the counter, between one customer and the next. Opens the store, rests a finger and builds the order.
The seller on the road
Moves between shops all day taking orders on a phone. Never has to look up a password in a notebook.
The business manager
Gets into the panel through the same mechanism, with no team password list to maintain.
Take the password out of the way between your buyer and your catalog.
We'll show you the login working on a store from your industry, with your products, no strings attached.
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