FOOD AND BEVERAGE DISTRIBUTORS

The corner shop takes half a case. The distributor, a pallet.

Both buy the same product in the same store, and each sees their own per-unit price. One repeats last week's order in two minutes; the other loads a pallet. Neither of them picks up the phone.

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HOW A GROCERY BUYS

They buy nearly the same thing every week. It shouldn't take an hour.

Restocking is repetitive and that's exactly why it hurts: the same customer, the same list, every seven days. If the previous order comes back pre-loaded and without whatever is out of stock, the phone call turns into two minutes.

Olive oil 500 ml · product page

Bottle or case: both on the same pagethe per-bottle price drops with the case

Single bottleminimum 6 bottlesUS$ 4.850per bottle Case × 12sealed case, single batchUS$ 52.200US$ 4,350 per bottle Pallet × 60 cases720 bottlesUS$ 2.916.000US$ 4,050 per bottle

The corner shop takes half a case and the distributor lifts a pallet. Same product, same store: each one sees their own per-bottle price.

Content500 ml Bottles per case12 Best before03/2027 Storagedry, out of direct light

One product, three ways to buy it, a single stock behind it. When a case sells, twelve bottles come off the same number.

San Juan grocery · reorder the last purchase

The grocery buys nearly the same thing every week. They repeat the previous order, drop what's out of stock and in two minutes it's closed.

WHAT HAPPENS TODAY

The four problems of selling food wholesale, and what answers them.

The corner shop and the distributor need different prices for the same product. Bottle, case and pallet on the same page Each pack has its own per-unit price, and the customer sees theirs according to their list. One catalog, not one per customer type.

The weekly order comes in over WhatsApp and gets copied by hand every Monday. Repeat the previous order The customer opens their last order, already loaded, drops what they don't need and confirms. Whatever is out of stock isn't even orderable.

What isn't there gets sold, and with perishables that's a delivery that never leaves. Real stock rules With no stock, the item can't be loaded. The customer sees it right then and swaps, instead of finding out once the truck has left.

The pre-seller visits, writes things down and dumps the whole route at the end of the day. Loads it at the customer's counter The order goes in from the phone, with the customer right there and stock in view. It reaches the warehouse before the rep gets back in the car.

THE DAY TO DAY

The route still goes out. What stops existing is the Monday spreadsheet.

Nobody stops visiting customers or answering the phone when it matters. What ends is the route notebook and the whole morning typing orders in before loading the truck.

✓The pre-seller loads it at the shop's door, with stock in view. ✓The regular customer repeats their order on a Sunday night. ✓The warehouse picks by pack and code, not from a dictated list.