COSMETICS BRANDS AND DISTRIBUTORS

Cosmetics wholesale online: each customer sees their own price.

Resellers log in and see their price, distributors see theirs. Every shade has its own stock and batch, and the cart enforces the order minimum.

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The same cosmetics wholesale store on a tablet

The cosmetics wholesale store on a phone

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Some of the cosmetics and fragrance brands and wholesalers that sell with VentasxMayor

Mely Mayorista, cosmetics and makeup wholesaler, sells wholesale with VentasxMayor

Beauty Center Mely, makeup and beauty wholesaler, sells wholesale with VentasxMayor

Tolken, solid cosmetics maker, sells wholesale with VentasxMayor

Real Essenze, home fragrance and diffuser maker, sells wholesale with VentasxMayor

Gennuine, cosmetics wholesale store, sells wholesale with VentasxMayor

Paque & Cocö, home essences wholesaler, sells wholesale with VentasxMayor

Luyagus, cosmetics wholesaler, sells wholesale with VentasxMayor

HOW A BEAUTY STORE BUYS

Shade 03 flies and 05 never moves.

Each shade turns over differently and runs out differently. If the catalog treats them as a single product, you end up selling what isn’t there and sitting on what nobody asks for.

Nude liquid foundation · product page

Product page of a liquid foundation in a wholesale cosmetics store built with VentasxMayor, with the shade grid and stock per shade

Home / Face REF. BL-NUDE Nude liquid foundation US$ 9.000per unit · Reseller list

Load the quantities per shadein grey, the units available

	01	02	03	04	05	Total
light	86	124	62	41	—	66
deep	33	58	47	19	8	42

108 unitsEstimated total US$ 972.000 Add everything

Nine shades are nine different products with nine different stocks. Light shade 05 doesn’t exist, so it has no box: the customer doesn’t order it and nobody has to explain.

Luz beauty store · their list and their minimum

In beauty, the price list is sensitive information. Each customer sees theirs on login, and the order minimum is enforced in the cart, not in a message.

WHAT HAPPENS TODAY

Four problems of selling cosmetics wholesale, and how VentasxMayor solves them.

The order says “12 assorted foundations” and the warehouse picks the shades. Each shade is a line with its own quantity The grid doesn’t accept “assorted”. What reaches the warehouse is shade by shade, and the wrong-color return stops existing.

The price list circulates as a PDF and ends up in the wrong customer’s hands. Each customer sees one list: their own The reseller sees reseller pricing and the distributor sees theirs. Nobody sees both columns, because there are no columns.

The order minimum gets reminded by message, order by order. The cart enforces the minimum Each list has its floor. The customer sees how much is left to reach it while loading, and nobody has to negotiate it afterwards.

With batch and expiry in a separate spreadsheet, old stock gets shipped by accident. The batch travels with the product Batch and expiry sit on the product page, next to the price. The warehouse doesn’t have to cross two files to know what ships first.

THE DAY TO DAY

The brand is still the brand. What changes is where the price lives.

Nobody stops advising or showing new launches. What ends is the forwarded price PDF, the screenshot doing the rounds and the order dictated shade by shade over WhatsApp.

✓The beauty store restocks its shades without asking the price. ✓The distributor logs in and sees their list, not the reseller one. ✓The warehouse ships by shade and batch, not by “assorted”.