COSMETICS BRANDS AND DISTRIBUTORS

Nine shades are nine products, not one with variants.

Each shade has its own stock, its own batch and its own turnover. Your customer loads them into a grid with units in view, and logs in seeing the price list that belongs to them: reseller or distributor, never both.

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The same cosmetics wholesale store on a tablet

The cosmetics wholesale store on a phone

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HOW A BEAUTY STORE BUYS

Shade 03 flies and 05 never moves.

Each shade turns over differently and runs out differently. If the catalog treats them as a single product, you end up selling what isn’t there and sitting on what nobody asks for.

Nude liquid foundation · product page

	01	02	03	04	05	Total
light	86	124	62	41	—	66
deep	33	58	47	19	8	42

Nine shades are nine different products with nine different stocks. Light shade 05 doesn’t exist, so it has no box: the customer doesn’t order it and nobody has to explain.

Luz beauty store · their list and their minimum

In beauty, the price list is sensitive information. Each customer sees theirs on login, and the order minimum is enforced in the cart, not in a message.

WHAT HAPPENS TODAY

The four problems of selling beauty wholesale, and what answers them.

The order says “12 assorted foundations” and the warehouse picks the shades. Each shade is a line with its own quantity The grid doesn’t accept “assorted”. What reaches the warehouse is shade by shade, and the wrong-color return stops existing.

The price list circulates as a PDF and ends up in the wrong customer’s hands. Each customer sees one list: their own The reseller sees reseller pricing and the distributor sees theirs. Nobody sees both columns, because there are no columns.

The order minimum gets reminded by message, order by order. The cart enforces the minimum Each list has its floor. The customer sees how much is left to reach it while loading, and nobody has to negotiate it afterwards.

With batch and expiry in a separate spreadsheet, old stock gets shipped by accident. The batch travels with the product Batch and expiry sit on the product page, next to the price. The warehouse doesn’t have to cross two files to know what ships first.

THE DAY TO DAY

The brand is still the brand. What changes is where the price lives.

Nobody stops advising or showing new launches. What ends is the forwarded price PDF, the screenshot doing the rounds and the order dictated shade by shade over WhatsApp.

✓The beauty store restocks its shades without asking the price. ✓The distributor logs in and sees their list, not the reseller one. ✓The warehouse ships by shade and batch, not by “assorted”.