Nine steps, in order, to win new wholesale buyers and bring them back. Every step tells you what to do, where to set it up inside your store, and which video teaches it.
This guide assumes your wholesale store is already live. If it isn't yet, take a look at the demos and come back.
Tick each step as you go: your progress stays saved in this browser.
Four differences that change everything that follows. Skip them and you'll pay for campaigns that bring visitors who were never going to buy wholesale.
In a wholesale store every buyer registers and someone approves them. A campaign that brings a thousand visits and not one request from a real business is a failed campaign, however cheap the click was.
You can show the whole catalog without showing prices: the feeds publish products with a symbolic price and the real one appears once the buyer signs in. The ad sells the access, not the price list.
A shop that restocks every month is worth far more than the sale that brought it in. That's why half of this guide is about what happens after the first order, not before.
The easier you make reselling — photos, prices and a catalog ready to share — the faster your goods turn over and the sooner they order again. Their marketing is your marketing.
Three things you do once, and they decide how well everything that follows performs.
No campaign fixes a catalog with weak photos and titles nobody searches for. It's the asset everything else runs on: the feeds, the ads, Google and the PDF catalog all come from here.
Every product has its own SEO block — search title, description, brand and barcode — and variants with their own image. The Google category you fill in here is the one that later travels to the Google, Meta and TikTok feeds.
It's the commercial decision with the biggest impact on your campaigns: with public prices you compete against your own customers; with closed prices your ad has to sell the access.
Sign-ups are approved by hand, and on approval you already assign a price list and a salesperson. You define the form's questions. The minimum order holds checkout until the cart reaches it.
Without tracking there's no optimizing: you'll know what you spent, but not which campaign brought in the account that then ordered every month. Set it up once and it stays.
Everything is set up by pasting IDs into Marketing → Advertising: no code, no snippets. The store fires view-product, search, add-to-cart, sign-up and purchase events on its own, with a unique id per order so nothing gets counted twice.
Three channels, in this order of effort: the catalog that publishes itself, the advertising that recovers before it prospects, and the searches you don't pay for.
A product feed is what lets you advertise your whole catalog without building an ad per product, and it's the door your items go through into Google Shopping, Instagram and AI shopping answers.
All three feeds are generated and refreshed on their own on your domain: /feed/google-merchant.csv, /feed/facebook-catalog.csv and /feed/tiktok-catalog.csv. You copy the URL from Marketing → Advertising and paste it into the platform. Prices ship symbolic by default; the Show prices in catalogs switch exposes them if you want.
The cheapest money is in people who already came through your store. Only once that campaign is running does it make sense to go hunting for businesses that don't know you yet.
The conversions your store reports are exactly the ones that matter here: sign-up, order and WhatsApp click. Remarketing audiences come from the Pixel and the Conversion API you left running in step 3.
Most supplier hunts start by typing, not by clicking an ad. And today that search also runs through ChatGPT, Perplexity or Gemini, which read your store's HTML.
The store arrives rendered from the server, so an AI agent sees products, prices and stock instead of an empty page. Crawlers are allowed in and aren't rate-limited: they walk the whole catalog, not a sample.
Bringing in a new business costs money. Getting that business to restock every month costs almost nothing — if it's set up beforehand.
Between a business asking for access and placing its first order there's friction that no amount of extra advertising fixes: slow approvals, murky terms and payment methods they don't use.
When you approve a request you assign price list and salesperson on the same screen. Every payment and shipping method can carry its own surcharge or discount, and the cart holds the Next button with a message saying how much is missing for the minimum order.
Replenishment has a rhythm: a shop runs out roughly every so many days. The automated email lands right there, and doesn't depend on someone remembering to call.
Autoseller ® builds the email, picks who receives it based on their buying behavior and attaches whatever helps: their last order, their abandoned cart, the best sellers or the new arrivals. The coupon applies itself when the buyer reaches checkout from that email.
Your customer is already marketing your products in their window, on their Instagram and over their WhatsApp. Hand them ready-made material and they do it better, sell faster and reorder sooner.
The Marketing Kit is a page on your store called "Material to resell": the buyer picks products and downloads the photos as a ZIP, a WhatsApp-ready caption per product, the price list in Excel and the catalog as a PDF. You can show it with prices, without prices — so they add their own markup — or only to customers who already bought. WhatsApp sending is manual: the store composes the message with the link and you hit send.
None of the four is "we got lots of messages". All of them come out of the panel, no side spreadsheet.
Sign-up requests that turned out to be real businesses. It's the only honest measure of whether the advertising brings the right audience.
Of the accounts you approved, how many actually bought. A low number means the problem is in step 7, not in the campaign.
The Weekly Manager Report emails it to you alongside new customers, the top customer and the change against last week.
In Customers you filter by abandoned cart, see what each one left behind and send them the link to pick it up. Whatever Autoseller doesn't recover, you recover by hand.
All four live in Metrics and in Settings → Reports. See the automated reports how-to
One workable order, so you neither do it all in a day nor leave it half-finished.
Steps 1, 2 and 3. Catalog photos and titles, access and pricing rules, and every tracking ID pasted in.
Steps 4 and 6. Feeds connected to Google, Meta and TikTok, and category pages written with real copy.
Steps 5 and 8. Remarketing on a small budget, and the three Autosellers switched on and tested.
Steps 7 and 9. Approvals up to date, reseller material published, and the first read of the four numbers.
Connecting a feed or building a campaign lands much better when you watch the screen. We picked one per step, in your language, and they open right here.
The videos belong to their authors and load from YouTube when you press play: this page loads nothing from YouTube until you ask.
Feeds, pixels, automated emails, coupons and reseller material all come included: no need to hire five tools before you start.
