THE ABC OF DIGITAL MARKETING FOR ONLINE WHOLESALE STORES (B2B)
get more customers and more sales
Are you an owner or partner of a wholesale business and want to promote your business to attract customers? Are you used to traditional advertising in mass media, but would like to try digital tools to promote your online store?
1. CAPTURE NEW CUSTOMERS THROUGH GOOGLE ADWORDS
Adwords is an essential tool to promote your company exactly to the channel you want to develop.
Businesses are constantly searching for new products that allow them to stand out and generate more sales. And they do it through the Internet.
Most people use Google as their default search engine and, for example, perform searches such as: BAZAAR WHOLESALER, CLOTHING FACTORY O TOY IMPORTER if we were talking about businesses that want to get new suppliers for their businesses.
Google will first show sponsored (paid) results that stand out as "ad" at the top of the search engine based on the keywords entered.
It is proven that users click first on the first ads, for ease. Therefore, we suggest that you create a sponsored ad from the initial moment you launch your wholesale online store.
⚠️ IMPORTANT: You can start with the budget you decide. You will configure this directly on the Google Adwords platform. If you don't do it, you will appear on the last pages of the search engine and it will be very difficult for new customers to find you.
Google Adwords will only charge you for each click made on your sponsored ads.
With this type of highly effective advertising, you will drastically increase the possibility of receiving orders. Start your first campaign by creating an account here.
We leave you this tutorial so you can easily learn how to set up your first campaign:
We suggest you start in Adwords with a minimum investment of 30 to 50 dollars per month, to obtain an acceptable result in the medium term. This money will only be invested if they click on your ads.
You could also hire a company specializing in Google Adwords to manage your campaigns, check out our associated partners.
If you have questions or need assistance, you can speak with a free Adwords advisor who will help you set up your first campaign here.
THIS MARKETING TOOL IS ONE OF THE MOST IMPORTANT TO OBTAIN NEW CONTACTS AND SALES IN YOUR ONLINE STORE.
2. CONTACT PROSPECTS MASSIVELY THROUGH EMAIL MARKETING
What is Email Marketing?
Email advertising, or email marketing, means sending a commercial message directly using email as a channel to potential contacts.
Businesses regularly check emails from their suppliers to stay informed about new products and promotions. This makes email marketing highly effective in the wholesale channel.
Learn more in this video:
To implement this strategy, you need to use a mass email sending platform where you can design your emails and upload a DATABASE with email lists of your potential and current clients.
📧 IT'S IMPORTANT TO ADDRESS THIS POINT: The process of building databases is a task that your company must do. You will need to collect email information through customer registration on your online store, contact forms, and other data capture points.
The call to action (CTA) in the email should be focused on generating a purchase. That's why it's essential that the email always contains a "call to action" button or link that directs directly to your online store or to a specific promotion.
Best practices for B2B Email Marketing:
- Professional design: Use clean and professional templates that reflect your brand
- Attractive subject: The email subject line is crucial for it to be opened
- Avoid spam filters: Don't use excessive CAPITALS or words like "FREE" or multiple exclamation marks
- Personalization: Include the recipient's name when possible
- Appropriate frequency: Send campaigns when you launch new products or have special promotions
Remember: the more emails you send (without being spam), the greater the probability of contact with potential clients who are actively looking for wholesale suppliers.
We leave you some tips to improve the effectiveness of your campaigns in this video:
EMAIL MARKETING IS ONE OF THE MOST EFFECTIVE TOOLS TO KEEP YOUR B2B CLIENTS INFORMED AND GENERATE RECURRING SALES.
3. SOCIAL MEDIA FOR WHOLESALERS
Social networks are structures formed on the Internet by people or organizations that connect based on common interests or values. In the B2B context, these platforms have become fundamental channels for business communication.
Do you wonder if B2B social media marketing is right for your business? Watch the video that explains the answer:
For your wholesale business, being on social networks is very important for three key reasons:
- 1. Competition in your segment: Es muy probable que tu competencia ya esté activa en social networks, estableciendo presencia y construyendo relaciones con clientes potenciales. Si no estás presente, te estás quedando atrás y perdiendo oportunidades de negocio frente a competidores más visibles digitalmente.
- 2. Service and support expectations: Los negocios actuales esperan poder consultar y recibir respuestas rápidas por WhatsApp, Instagram, o Facebook. No estar en social networks puede generar una mala impresión y hacer que parezcas una empresa desactualizada o poco accesible. Los clientes B2B buscan proveedores que sean fáciles de contactar.
- 3. Direct perception and feedback: Las social networks son un canal ideal para conocer la opinión de tus clientes, recibir comentarios sobre tus productos y servicios, y responder sus inquietudes rápidamente. Este feedback en tiempo real es invaluable para mejorar tu oferta comercial.
💬 KEY ACTION: Responder las consultas de clientes por tus social networks te proporciona percepción directa de lo que piensan sobre tu marca, productos y servicio. Esta interacción te permite ajustar tu estrategia comercial basándote en feedback real del mercado.
Recommended platforms for B2B:
- LinkedIn: The professional network par excellence to find decision-makers in companies and businesses
- Facebook: Wide reach to reach small and medium business owners
- Instagram: Ideal for showing products visually and building brand identity
- WhatsApp Business: Essential for direct communication and real-time customer service
Además, las social networks también pueden ser una active source of B2B leads. You can use LinkedIn and Facebook to search for and contact potential wholesale customers, participate in specialized groups in your industry, and generate business opportunities proactively.
SOCIAL NETWORKS ARE FUNDAMENTAL TO BUILD TRUST AND CREDIBILITY WITH YOUR WHOLESALE CUSTOMERS.
4. CUSTOMER MIGRATION TO THE DIGITAL CHANNEL
One of the most important tips we can give you is: Invite your current wholesale customers to your new online store.
It may seem obvious, but it's a fundamental step that many merchants forget. Your existing customers are your best initial source of traffic and sales in your digital channel. They already have a business relationship with you, trust your products and know your service.
🎯 BENEFITS OF DIGITAL MIGRATION:
- Eliminates the manual process of taking orders by phone, paper, Excel or WhatsApp
- Reduces order errors and increases operational efficiency
- Your customers can check availability and prices 24/7
- Frees up your team's time for more strategic tasks
- Facilitates tracking of purchase history and reorders
Autoseller™️: Intelligent Automation
To facilitate this migration, VentasxMayor has Autoseller™️, an automated tracking system that invites your customers to switch to your online store automatically and in a personalized way.
How does Autoseller™️ work?
- Once a customer migrates to the system and starts placing orders online, Autoseller™️ is automatically activated
- The system monitors purchasing behavior and detects when a customer might run out of stock
- Sends personalized and proactive reminders before their products run out
- Increases repurchase frequency and customer loyalty
- Everything works automatically, without the need for manual intervention
Managing Resistance to Change
It's normal for some customers to be reluctant at first. They are used to placing orders the traditional way and change can generate uncertainty.
Recommended strategy: Educate your customers through their first orders. If a customer is resistant, you can manually load their orders into the system initially while they familiarize themselves with the platform. Over time, they will see the benefits (speed, transparency, 24/7 availability) and feel more comfortable placing orders directly.
The key is to accompany the adoption process without forcing, demonstrating with facts that the digital channel makes their work easier, not more complicated.
Learn more about our automated sales tracking solution Autoseller™️ here:
Learn more about Autoseller™️ and how it can transform your business →
YOUR CURRENT CUSTOMERS ARE YOUR MOST VALUABLE ASSET: MIGRATE THEM TO THE DIGITAL CHANNEL AND BOOST YOUR SALES.
