Connect your wholesale store with Google services to measure traffic, configure conversion tracking, manage tags, and publish your catalog on Google Shopping.
Where it is configured
The four Google integrations are configured from Settings > Advertising. Each one has its own card where you enter the corresponding IDs. After pasting the ID, save changes; the integration becomes active automatically across all store pages.
Google Analytics 4 (GA4)
GA4 measures traffic and wholesale buyer behavior in your store: visits, events, conversions, and traffic sources.
To enable it:
- Go to your Google Analytics account and open Data Streams. Select the existing Web stream or create a new one.
- Copy the Measurement ID (with format
G-XXXXXXXXXX). - In VentasxMayor admin, go to Settings > Advertising, find the Google Analytics card, and paste the code in the Measurement ID field.
- Save changes.
From that moment on, GA4 starts measuring your store's traffic.
Google Tag Manager (GTM)
GTM lets you manage all tracking tags (Analytics, Ads, third-party pixels, custom events) from a single container, without touching your store's code.
To enable it:
- Go to tagmanager.google.com and create an account and a container with Web as the target platform.
- Copy the Container ID (with format
GTM-XXXXXXXXX). - In VentasxMayor admin, go to Settings > Advertising, find the Google Tag Manager card, and paste the code in the Container ID field.
- Save changes.
The integration is automatically activated across all pages. You don't need to paste the <head> or <body> snippets: VentasxMayor injects the container when you save the ID.
Google Ads
VentasxMayor has three built-in conversion tags that report events to Google Ads when a visitor completes a key action:
- Registration conversion: fires when a new customer creates an account.
- Order conversion: fires when a customer completes an order.
- WhatsApp conversion: fires when a visitor clicks the WhatsApp button in the chat.
To configure them:
- In your Google Ads account, create a conversion action of type Website for each of the three events you want to measure (registration, purchase, contact).
- Configure each action as a manual event and, when viewing the snippet, identify the two codes in
gtag('event', 'conversion', { 'send_to': 'AW-XXXXXXXXX/YYYYYYYYYYY' }). The first fragment (before the/) is the Adwords ID; the second (after the/) is the Conversion ID for that specific tag. - In VentasxMayor admin, go to Settings > Advertising, find the Google Ads card, and fill in:
- Adwords ID: the full
AW-XXXXXXXXXcode, without the/slash. - Registration conversion: the conversion ID for the account-registration tag.
- Order conversion: the conversion ID for the orders tag.
- WhatsApp conversion: the conversion ID for the WhatsApp-click tag.
- Save changes.
Each conversion ID corresponds to a different action: only fill in the ones you'll actually use.
Google Merchant Center
VentasxMayor automatically generates a CSV feed of your catalog with the fields required by Google Merchant (id, title, description, link, image, availability, price, brand, taxonomy, etc.). With this, you can publish your products on Google Shopping and create Google Ads campaigns based on the feed.
To configure it:
- In VentasxMayor admin, go to Settings > Advertising and find the Google Merchant Center card. You will see the feed link with the format
https://yourdomain.com/feed/google-merchant.csv. - Go to merchants.google.com and open Products > Add Products.
- Choose Add products from a file and, in Enter a link to your file, paste the feed URL.
- Configure the update schedule (for example, every 24 hours) and leave authentication empty: the feed is public and does not require a username or password.
- Continue and finish.
Google will process the feed and refresh it automatically at the frequency you choose.
Prices in the feed
By default, prices in the Google Merchant feed are published as $1 so your wholesale prices are not exposed publicly. The real price is only shown to customers who have registered in your store.
If you want to publish real prices in the feed, enable the Show prices in catalogs option in the business settings.
Domain verification
If Google Merchant flags your products as Not approved, it usually means the domain ownership has not been verified. There are two ways to do this:
- Receive a code at your business email: requires having a corporate email set up with your domain. VentasxMayor offers this for free from the admin.
- Use Google Tag Manager: enable the GTM integration in VentasxMayor first, then use that same account to verify the domain in Merchant Center.
Once the domain is verified, your products will be published normally.
Tips
- Before verifying the domain in Merchant Center, leave the Tag Manager integration active: it helps with verification and, additionally, lets you manage other tags later.
- If you'll use Google Ads and GA4 together, you can link both accounts in Google to optimize campaigns with behavioral data.
- Make sure your products have clear images, descriptive titles, and categories with a Google taxonomy assigned before sending the feed; this reduces Merchant alerts.
- Only fill in the conversion IDs you actually plan to measure. If you are not yet using the WhatsApp button to capture contacts, leave that field empty.