Create discount codes and automated campaigns to encourage wholesale orders, recover abandoned carts, and retain your buyers.
How it works
From Tools > Promos you can create and manage discount coupons and set up automated campaigns targeted at your wholesale buyer base:
- Discount coupons: generate unique codes that your wholesale buyers can apply during checkout to receive a discount. Useful for seasonal promotions, volume incentives, or acquiring new buyers.
- Automated campaigns: configure emails that are triggered automatically by certain events, such as abandoned carts or to re-engage wholesale buyers who have not placed orders in a given period.
Available options
- Discount code: define the coupon text the buyer will enter (for example, WHOLESALE20, VOLUME10).
- Discount type: choose between percentage (%) or fixed amount ($).
- Expiration date: set how long the coupon will be valid.
- Usage limit: control how many times the coupon can be used in total or per buyer.
- Cumulative: when creating or editing a coupon you can toggle Cumulative so it combines with other active discounts (purchase-amount discounts, active promotions, etc.). If it is off, the coupon is exclusive: it does not apply when another discount is already active.
- Abandoned cart campaign: automatically send an email with an incentive to wholesale buyers who left products in their cart without completing the purchase. In wholesale operations, an abandoned cart can represent a considerable amount.
- Retention campaign: send special offers to buyers who have not placed orders in a given period to re-engage them.
Per-buyer usage limit
Each coupon can only be used once per buyer. This applies both to Promos coupons and to automatic coupons generated by Auto-Seller. It is a system protection: even if you share the same code with 100 customers, each one can only apply it once on a single order.
If you want to offer the same discount to multiple customers across multiple orders, set it up as a purchase-amount discount (under Settings > Wholesale) or as a fixed discount per customer from the customer profile, instead of a coupon.
Difference vs. Auto-Seller coupons
Auto-Seller (in the automatic emails section) also generates coupons, but with a different scope: each Auto-Seller coupon is tied to the automatic email sent to the customer and is applied only when the buyer enters checkout from the email link.
Promos coupons are shared manually: by email, WhatsApp, social media, or wherever you want. The buyer explicitly enters them at checkout.
If you receive an order with a discount you do not remember setting up, it is worth checking whether it came from an active Auto-Seller. Either system can apply discounts at checkout.
Tips
- Create coupon codes that are easy to remember and related to the promotion (for example, FREESHIPPING, LAUNCH15, VOLUME10).
- Always set an expiration date to create order urgency.
- Monitor coupon usage to evaluate the effectiveness of each promotion and adjust your commercial strategy.
- Use retention campaigns to recover wholesale buyers who stopped ordering; a special discount can reactivate the commercial relationship.
- Communicate coupons through your sales team in addition to email to ensure they reach the right buyers.
- Remember each customer can use a coupon only once. If you need a recurring discount for a specific customer, set up a fixed discount in their profile instead.