Your company's basic details: name, tax information, address, phone numbers, currency, timezone and the mailboxes the platform uses. It is the first screen under Configuration and the one worth completing before you open the store.
Step by step
- In the side menu, go to Configuration → General.
- Fill in Doing Business As. This is what appears in your store's title, when links are shared and in search engines.
- In the Information block, choose your tax status and enter your tax ID (CUIT in Argentina, and whatever format applies in each country). Business Name and Fiscal address fill themselves in and cannot be edited by hand.
- Choose Timezone and Currency.
- Enter the Address (start typing in the address search and pick the suggestion) and the Phones (landline and mobile).
- Fill in the three email boxes: Contact Emails, Operational Emails and Tracking Emails.
- Tap Save at the bottom right.
The three email boxes
They are three separate lists, and mixing them up is the most common mistake. Type each address and press Enter to add it.
- Contact Emails — "Visible throughout the store". This is the address your buyers see.
- Operational Emails — "Where you will receive confirmations and system alerts". New orders, registration approval requests, edited and cancelled orders, contact form messages and automatic reports all land here.
- Tracking Emails — "Send a copy of the order tracking email". You get a copy of what the customer receives when an order changes status.
If you leave Operational Emails empty you stop receiving the edited order, cancelled order, contact form and report notices. The new order notice and the approval request notice keep arriving, because they go to Contact Emails.
Page under construction
In the same block as Timezone and Currency there is a Page under construction switch. It stops sales without cancelling anything.
- In the classic store, visitors see a screen with the message "We'll be right back" instead of the catalog.
- In the new store, this switch does not change what is displayed, but it still blocks purchasing: on confirming the order the buyer gets "The order cannot be completed at this time. Page under construction."
- To show a "coming soon" page in the new store, use the store editor: Edit store → Content → Under construction. There you choose the layout, title, message, background image, launch date and whether you want to collect emails to notify people when you open.
If you turned the switch off and the store looks the same, check that you are looking at the right control: in the new store both matter, the editor's for what is displayed and the panel's for checkout.
Currency and country
Currency defines the currency in which you enter, charge and display every price. There is no automatic conversion: if you choose dollars, your buyers see and pay in dollars, with no local-currency equivalent.
Country is not a separate field: it comes from the Address. It appears when you pick a suggestion from the address search. Your tax status options, your tax ID format, phone validation and which payment integrations are available all depend on that country, so it is best not to leave it empty.
Where everything lives
Many options people look for under General live on other screens in the Configuration menu:
- VAT and taxes → Products & stock, the "Prices & Taxes" block, "Tax Configuration" card. See the next section.
- Minimum purchase, minimum quantities and discount tiers → Sale Conditions.
- Payment and shipping methods → Payments and Shipping.
- Registration approval and registration questions → Customer registration.
- Header announcement, checkout notice, store texts and the body of automatic emails → Communication.
- Price lists → Price Lists. Customer sectors → Customer Classifications.
- Order tracking statuses → Tracking.
- Colors, typography, banners and design → in the classic store, the Store design section; in the new store, the EDIT STORE button in the header.
Taxes: where they are configured
In the classic store: Configuration → Products & stock, the Tax Configuration card, with three mutually exclusive options.
- Final price — "Shows final prices with VAT included, without a breakdown at checkout."
- Prices Without VAT — "Shows prices without VAT and adds '+VAT' to the checkout total."
- Add VAT to total — "Shows prices without VAT and calculates VAT broken out at checkout."
Below that, the Tax Rate field (which defaults to 21) only appears if you did not choose "Final price".
In the new store that card disappears and in its place you get the notice: "With the new store active, taxes are configured in the store editor (Content → Taxes & pricing). The settings here only apply to earlier orders." The path in the editor is EDIT STORE → Content → Taxes & pricing, with the Sales condition field and its three options: "Taxes included in price", "Prices before tax (note only)" and "Add tax on top of the total", plus Rate (%).
The rate and the tax status change from country to country. What applies in Argentina does not automatically apply in Brazil, Mexico or Chile.
If you cannot find it
- You don't see "Products & stock", "Sale Conditions", "Payments and Shipping", "Customer registration" or "Communication": you have the new store active. Those five screens belong to the classic store and their content moved to the store editor.
- You don't see the VAT option: same reason. Look for it under EDIT STORE → Content → Taxes & pricing.
- You don't see "Social Media" or "Short Description": these are also hidden with the new store; they are edited from the editor.
- You don't see any Configuration screen: your user does not have the "General settings" access. An administrator can grant it from Managers.
- You don't see the Domain or Subdomain field: they are internal VentasxMayor fields. See the Domains article.
- The AFIP QR code does not appear: it is only shown for Argentine businesses and with the classic store.
What you cannot do
- Hide the shop address without deleting it. There is no switch for that. In the classic store the address is published in the footer; the only way to keep it out is to leave the field empty, but that also clears the country, and several platform rules depend on it. In the new store the business address is not published unless you enter it by hand under Seller identification → Legal address in the editor.
- Sell in one currency and charge in another. A store operates in a single currency and there is no automatic exchange rate.