The report tells you how much you are giving away in discounts, which rules apply most, and how many times each coupon code was redeemed.
Step by step
- In the side menu, go to Catalog → Discounts.
- In the list toolbar, click the bar-chart button (Reports). It is not a side-menu item.
- At the top right, pick the period: Last week, Last month or Last year.
What you will see
- Total discounted: how much you gave away in discounts during the period.
- Top rules: the rules sorted by amount granted, with their number of Applications and their Total. The table shows at most 10 rules.
- Codes: each redeemed coupon code, with its Uses and the Total discounted through it.
The period is three rolling windows
There is no date-range picker. The three options are windows relative to today:
| Option | What it covers |
|---|---|
| Last week | The last 7 days from today |
| Last month | The last month from today |
| Last year | The last year from today |
They are not calendar months or selectable dates, so you cannot measure one specific weekend or compare two campaigns by their exact dates. For that, filter the order list by date.
Which orders it counts
It counts discounts applied on orders that are not voided. An order pending payment does count; a voided one does not. It does not need to be delivered.
Who used each coupon
The report does not show it, and today no screen does. The codes table has the code, the uses and the amount, but never the customer.
The system does record each redemption internally with its customer and its order, so if you need the data for a specific case, ask support. A practical alternative is to generate one code per customer with bulk generation: by handing a different code to each one, the code identifies whoever used it. See Coupons.
Names stay frozen
The report reads the discount name as it was frozen on each order, not from the live rule. That is why it keeps showing promotions you later renamed or deleted correctly.
From the report to action
| If you see… | Try… |
|---|---|
| A promotion that never applies | Loosen the audience or the condition, or check the schedule. Confirm it in the Simulator. |
| A discount giving away too much | Add a Per-customer cap or a Cart limit. See Stacking and limits. |
| A coupon with no redemptions | Check the discount's schedule and how you are distributing it. See Coupons. |
| A rule that performs | Replicate it with another audience or schedule. |
If you cannot find it
- You cannot find Reports in the menu. It is the chart button in the toolbar of the Discounts list.
- You cannot find where to pick the dates. There are only three fixed, rolling periods.
- The report is empty. It means no customer used a discount in that period. If you expected otherwise, check the rule in the Simulator.
- Rules are missing from "Top rules". The table cuts off at the 10 with the largest amounts.
- You do not see "Discounts" in the menu. Sellers do not manage discounts. See Introduction.