Reports tell you which promotions are performing and which ones are worth adjusting or turning off. Go to Discounts → Reports and pick the period you want to analyze.
What you'll see
- Total discounted: how much you granted in discounts during the period.
- Top rules: which discounts were applied most and how much each granted (number of applications and amount).
- Coupons: how many times each code was redeemed.
How to read it
- A rule with many applications and a high amount is a promo that's moving sales: take care of it.
- A rule with almost zero applications may be misconfigured (audience/active period/condition too restrictive) or simply unappealing. Review it in the Simulator.
- If a coupon was redeemed many times, the campaign worked; if not, review its distribution, active period, or usage limit.
By period
Pick the date range to compare campaigns or measure a one-off promo (for example, the Black Friday weekend). Reports are calculated on the discounts actually applied in completed orders.
From report to action
| If you see… | Try… |
|---|---|
| A promo that never applies | Loosen the audience or the condition, or check the active period. |
| A discount that grants too much | Add a per-customer cap or a per-cart limit. See Stacking and limits. |
| A coupon with no redemptions | Check expiration and distribution; or switch it to automatic. |
| A rule that performs | Replicate it with another audience or active period. |
Tip
Discounts are frozen in each order exactly as they were applied at purchase, so the report reflects what the customer actually received, not the rule's current configuration. See How your customer sees discounts.