Auto-seller (automated marketing emails)

Auto-seller is VentasxMayor's marketing automation tool: it creates emails triggered automatically by each wholesale buyer's purchase behavior (inactivity, abandoned cart, no first order, etc.) to drive repurchases, restocking and conversion. Found at Marketing → Auto-seller.

How it works

Every Auto-seller is a trigger with three blocks:

1. Activation: defines when the email is sent based on the buyer's behavior (for example, "30 days without buying", "abandoned cart 1 day ago", "registered 1 week ago and hasn't placed the first order"). The trigger checks the conditions automatically and sends the email when they are met.
2. Promotion (optional): attaches a discount coupon that's applied at checkout when the buyer arrives via the email. Use it to incentivize the purchase (for example, "$500 off", "free shipping").
3. Email: edit subject and body. You can include automatic attachments such as the buyer's last order, their abandoned cart, best-selling products or newly added products to reinforce the message.

Each Auto-seller toggles ON/OFF. The platform ships with several pre-built examples that cover the most common cases (restock reminder, "we miss you" with coupon, abandoned-cart recovery, first-purchase nudge, etc.) — they can be edited or duplicated.

Form fields

• Activation: email trigger — no-purchase window, customer event (signup, first order, abandonment), specific condition (for example, "X days since the action"). The UI labels it "Time since action".
• Promotion (optional): linked coupon, coupon description, coupon expiration date. If the coupon is active, the buyer applies it automatically when entering checkout from the email.
• Email subject: subject line shown in the inbox.
• Email body: Markdown content (bold, links, lists, images). You can enable attachments:
• "Attach last order": shows the buyer's most recent order.
• "Attach abandoned cart": shows the items left without checkout.
• "Suggest top-selling products": appends the catalog's best sellers.
• "Suggest new products": appends the latest products added.
• ON/OFF: enables or disables this Auto-seller.

Available actions

• Preview: review how the email will land in the inbox before activating it.
• Send test email: enter an email address and the platform sends a test fire to validate appearance and behavior.
• Bulk send: manually fire the Auto-seller to every buyer matching the activation condition, without waiting for the automatic trigger.
• History: see past Auto-seller fires to audit what was sent and when.

Tips

• Start by enabling the most common Auto-sellers: "abandoned cart recovery" and "30-day restock reminder". They cover the bulk of the value with low risk.
• Always validate with Send test email before activating an Auto-seller — once a real fire reaches the right customer, you can't pull it back.
• When adding a coupon, set an expiration date to create urgency (for example, 7 days) — it outperforms an open-ended coupon.
• Combine the "Attach abandoned cart" attachment with a free-shipping or percentage-off coupon to maximize lost-cart conversion.
• Keep the number of active Auto-sellers under control: if a buyer matches several conditions at once, they may receive too many emails and effectiveness drops. Coordinate triggers with each other.