Auto-seller (automated marketing emails)

Auto-seller is VentasxMayor's marketing automation tool: it creates emails triggered automatically by each wholesale buyer's purchase behavior (inactivity, abandoned cart, no first order, etc.) to drive repurchases, restocking and conversion. You access it from the sidebar menu, under Marketing → Auto-seller ®.

How it works

Every Auto-seller is a trigger with three blocks:

1. Activation: defines when the email is sent based on the buyer's behavior (for example, "30 days without buying", "abandoned cart 1 day ago", "registered 1 week ago and hasn't placed the first order"). The trigger checks the conditions automatically and sends the email when they are met.
2. Promotion (optional): attaches a discount coupon that's applied at checkout when the buyer arrives via the email. Use it to incentivize the purchase (for example, "$500 off", "free shipping").
3. Email: edit subject and body. You can include automatic attachments such as the buyer's last order, their abandoned cart, best-selling products or newly added products to reinforce the message.

Each Auto-seller toggles ON/OFF. The platform ships with several pre-built examples that cover the most common cases (restock reminder, "we miss you" with coupon, abandoned-cart recovery, first-purchase nudge, etc.) — they can be edited or duplicated.

Form fields

• Activation: email trigger — no-purchase window, customer event (signup, first order, abandonment), specific condition (for example, "X days since the action"). The UI labels it "Time since action".
• Promotion (optional): linked coupon, coupon description, coupon expiration date. If the coupon is active, the buyer applies it automatically when entering checkout from the email.
• Email subject: subject line shown in the inbox.
• Email body: Markdown content (bold, links, lists, images). You can enable attachments:
• "Attach last order": shows the buyer's most recent order.
• "Attach abandoned cart": shows the items left without checkout.
• "Suggest top-selling products": appends the catalog's best sellers.
• "Suggest new products": appends the latest products added.
• ON/OFF: enables or disables this Auto-seller.

Available actions

• Preview: review how the email will land in the inbox before activating it.
• Send test email: enter an email address and the platform sends a test fire to validate appearance and behavior.
• Bulk send: manually fire the Auto-seller to every buyer matching the activation condition, without waiting for the automatic trigger.
• History: see past Auto-seller fires to audit what was sent and when.

Tips

• Start by enabling the most common Auto-sellers: "abandoned cart recovery" and "30-day restock reminder". They cover the bulk of the value with low risk.
• Always validate with Send test email before activating an Auto-seller — once a real fire reaches the right customer, you can't pull it back.
• When adding a coupon, set an expiration date to create urgency (for example, 7 days) — it outperforms an open-ended coupon.
• Combine the "Attach abandoned cart" attachment with a free-shipping or percentage-off coupon to maximize lost-cart conversion.
• Keep the number of active Auto-sellers under control: if a buyer matches several conditions at once, they may receive too many emails and effectiveness drops. Coordinate triggers with each other.