Auto-seller emails your buyers based on their behaviour: the ones who have not ordered in a while, the ones who left a cart behind, the ones who registered and never placed a first order. It lives in the side menu, under Marketing → Auto-seller ®.
Step by step
- In the side menu, go to Marketing → Auto-seller ®.
- Tap + Create Auto-Seller, or edit one of the ready-made examples.
- Under Activation, build the condition: a number, the unit (Hours or Days), and the trigger.
- Under Promotion, optionally attach a coupon with its description and expiry date.
- Under Email, write the subject and the body, and tick the attachments you want to add.
- Tap Send test email to see it in your inbox before switching it on.
- Set the card's toggle to ON.
The available triggers
There are three, and the activation row reads like a sentence: "[number] [Hours/Days] From the action: [trigger]".
- LAST ORDER PLACED — counts the days or hours since the customer's last purchase. This is the classic restock reminder.
- ABANDONED CART — counts from the moment the customer left products in the cart without completing the purchase.
- REGISTRATION (WITHOUT PURCHASES) — counts from the moment the customer registered, if they have not ordered yet.
Promotion and attachments
Promotion (optional): a coupon the buyer applies automatically when they reach checkout from the email, with its own expiry date. A short expiry (one week) works better than a coupon with no date.
Email attachments: four checkboxes that append ready-made blocks to the end of the message.
- Attach last order
- Attach abandoned cart
- Suggest top-selling products
- Suggest new products
The email body is written with rich formatting (bold, links, lists, images).
Actions
- Preview — see how the email looks before switching it on.
- Send test email — enter an address and the platform fires a test send.
- ON / OFF — the toggle on each card.
Why an Auto-seller does not send
This is the most repeated question, and it is almost always one of these four things:
1. The toggle is OFF. Nothing runs without it, even when the condition is met.
2. It is not immediate. The sweep runs in batches: Auto-sellers set in Hours are reviewed once an hour, and the ones set in Days, once a day. Configuring one and expecting it to go out right away does not work.
3. The condition is a window, not a "from here onwards". An Auto-seller set to "30 days since the last purchase" reaches customers whose last purchase falls exactly inside that one-day slice, not everyone who has not bought in more than 30 days. That is why a customer who is already past the mark never enters again.
4. The customer is excluded. Blocked customers are out, so are customers pending approval, customers created by a manager for internal use, and customers with no email on file. On the last-purchase trigger, customers who have already bought again after that date are out too; on the registered-without-purchases trigger, so is anyone who placed even one order.
If it still does not go out after you have checked all that, write to support with the Auto-seller name and the date you expected the send.
What you cannot do
- Exclude one specific customer from an Auto-seller. There is no "do not send Auto-sellers to this person" flag. The only indirect routes are blocking the customer or leaving them pending, and both have other effects on their account.
- See who it was sent to. There is no send history per Auto-seller. No recipients screen, no per-customer record.
- Fire it manually at everyone who meets the condition. The send is triggered by the automatic run.
- Stop a customer from getting two Auto-sellers at once. If you have two with the same trigger and the same timing, the same customer receives both. Coordinating them is on you.
If you cannot find it
- You do not see "Auto-seller ®" in the menu: your user does not have the Marketing permission.
- You do not see the number of days you need: switch the unit between Hours and Days; the field takes any number.
Tips
- Start with the two that pay off most for the least risk: abandoned cart recovery and a 30-day restock reminder.
- Always test with Send test email before switching to ON. Once it starts reaching customers, the sending does not stop.
- Pair the abandoned cart attachment with a coupon: the buyer sees exactly what they left behind and gets a reason to come back.
- Keep few Auto-sellers active. Too many overlapping triggers saturate the customer and drag down the effectiveness of all of them.