Set up differentiated shipping prices by geographic zone and free shipping rules to encourage higher-volume wholesale orders.
How it works
Shipping zones let you define different freight costs based on the wholesale buyer's location. You can create geographic zones and assign specific shipping prices to each one. You can also configure free shipping rules based on minimum purchase amounts to encourage larger orders — a very effective tool in B2B wholesale operations.
Available options
- Geographic zones: Define regions with differentiated shipping prices — for example, capital city, metro area, nearby interior, distant interior, etc.
- Free shipping: Set a minimum purchase amount above which shipping is free. In wholesale operations, volume-based free shipping is a very powerful incentive.
- Surcharges: Apply additional surcharges for zones with higher logistics costs or difficult access.
- Per-zone pricing: Each zone can have its own independent shipping price, reflecting the actual freight costs to each destination.
Tips
- Offer free shipping above a strategic amount that encourages higher-volume orders — in wholesale operations, amount-based free shipping is one of the most effective tools for increasing average order size.
- Create specific zones for the areas where you have the most wholesale buyers and adjust prices precisely based on actual freight costs.
- Clearly communicate free shipping conditions on your wholesale portal to motivate buyers to reach the minimum amount.
- Consider significant differences between zones: the shipping cost for a wholesale order to a nearby city is very different from a shipment to the interior of the country.