Customize the design and content of all emails your wholesale business sends using the template editor.
How it works
The Emails > Templates section lets you modify the appearance of transactional and campaign emails. You have two editing modes:
- Visual editor (drag & drop): drag content blocks such as text, images, buttons, tables, and columns to build your design without technical knowledge. Ideal for creating professional communications with product listings, pricing tables, and commercial terms.
- Code editor: access the template HTML directly to make advanced layout or structure adjustments.
Templates support dynamic variables that are automatically replaced with real data at send time. For example:
{{customer_name}}— name or company name of the wholesale buyer.{{order_number}}— associated order number.{{total}}— total amount of the transaction.{{products}}— list of products in the order with quantities and wholesale prices.
Available options
- Language preview: see how the template looks in the different languages configured in your store. Important if you operate with buyers in different countries.
- Available variables: view the complete list of variables you can insert in each template type to personalize communication.
- Restore original template: revert to the default design if you need to start over.
Tips
- Use dynamic variables so each email includes the buyer's specific data and their order details, creating a personalized and professional communication.
- Test the preview in different languages before saving changes, especially if you have buyers in Argentina, Brazil, or other markets.
- Maintain a clean, consistent design aligned with your wholesale business's visual identity. In B2B communication, clarity and professionalism build trust.
- Include all relevant commercial information in your order confirmation templates: payment terms, bank details for wire transfers, and return policies.