FOOTWEAR FACTORIES AND DISTRIBUTORS
Selling footwear means selling numbers, not items.
One model is eight numbers across two colors, and each number has its own stock. Your customer sees the whole run on a single screen: they take the ready-made run in one click, or load the three pairs of size 39 they're missing.
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HOW A FOOTWEAR WHOLESALER BUYS
Size 39 runs out first. And you have to see it before you sell it.
A size run doesn't sell evenly: the middle numbers fly and the ends sit. With the real stock of each number in plain view, the customer builds from what exists and nobody promises a pair that's already gone.
There are zero pairs left of the tan 39, so there's no box. The customer doesn't order it, doesn't complain, and nobody has to call them the next day to explain.
Whoever buys the run picks it in one click. Whoever needs to restock three pairs of size 37 doesn't have to buy a whole run to get them.
WHAT HAPPENS TODAY
The four problems of selling footwear wholesale, and what answers them.
The order arrives as “12 assorted pairs” and the warehouse guesses the numbers. Every pair has its number and its color The grid doesn't accept “assorted”. What reaches the warehouse is one line per combination, with the exact quantity.
A number that's gone gets sold, and the sale ends in a credit note. Stock per number is on the product page Under each box are the pairs left. When they hit zero, the box disappears and that number stops being orderable.
Every customer has their own list, and the per-pair price changes with runs versus loose pairs. The price arrives already calculated The buyer logs in and sees their list. The run has its own price and volume tiers apply on their own in the cart.
The traveling rep sends the list over WhatsApp and someone types it up on Monday. It arrives loaded and ready to pick The rep loads it from their phone at the customer's shop. The customer who already knows what they want comes in alone. Both orders end up in the same list.
THE DAY TO DAY
The sample case keeps traveling. What stops traveling is the spreadsheet.
Nobody stops visiting customers or showing the season. What ends is the notebook with sizes scribbled in the margin and the Monday afternoon copying orders.
✓The rep loads the run from their phone, at the customer's shop. ✓The customer restocks three pairs of size 37 on a Sunday night. ✓The warehouse picks by number and color, without deciphering anyone's handwriting.
WHO ALREADY SELLS THIS WAY 
Amado Pie Shoes 
Värt Endanik 
Punto Límite 
Fit Juega con Vos
Footwear factories and distributors that already run their wholesale channel here.
Amado Pie Shoes Värt Endanik Punto Límite Fit Juega con Vos How many orders a week are lost to a wrongly written size?
Tell us how you sell today and we'll build your brand's store in the demo.
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