A panel that measures everything. And an email that tells you about it.
Metrics opens with sales over time, the customer funnel and best sellers by units and by revenue. And if nobody logs in, the reports go out anyway: the manager's summary Mondays at 9, the stock alert at 8 and the list of carts to call at 10.
Data nobody looks at is data that doesn't exist.
Every wholesaler has the numbers: in the system, in a spreadsheet, in the head of whoever takes the orders. Having them was never the problem. The problem is someone looking at them on the day something can still be done.
Monday, not month's end
Last week's closed sales, the average ticket and the change against the week before arrive on Monday morning. A month later that number is history and changes no decision.
The shortage before the complaint
A product out of stock doesn't announce itself. It surfaces when a customer looks for it, doesn't find it, and leaves. The stock report brings it up with the signal that matters: how many sold this week.
The cart while it's still warm
A cart from eleven hours ago is recovered with one phone call. One from two weeks ago already bought elsewhere. That's why the cart report goes out daily and only looks at the last 72 hours.
Four curves on the same time axis.
Revenue, order count, store activity and products with price increases, layered on a single chart. You pick the date range and the whole panel recalculates.
- Two vertical axes: revenue on the left, orders on the right, so a small curve doesn't vanish next to a big one.
- Activity: how many people came in to browse the catalog, whether they bought or not.
- Free date range with a calendar, up to two months per query.
- The day tooltip: exactly what happened that Tuesday, series by series.
The sales peak and the following Thursday's dip, on the same screen.
How many came in, how many bought, how many left halfway.
Up top, the order summary: new, cancelled and abandoned carts, each with its amount and its change against the previous period. Below, the funnel of customers who signed up in the range, all the way to conversion.
- Total signups, without purchases, with an abandoned cart, and with purchases.
- Conversion calculated on its own, with the revenue that group brought in.
- Each card with its percentage against the previous period, in green or red.
- Order count and money, always together: eight orders worth $7M are not eight orders worth $700K.
A signup that never bought is a pending sale, not a lost number.
The best seller by units is not the best seller by revenue.
Metrics builds both lists side by side, for categories and for products. The gap between them is exactly where the margin you weren't watching lives.
- Top categories by units and by amount, side by side.
- Top products with the same double criterion, down to the SKU.
- Products with price increases in the period, marked on the curve.
- Sales map: which cities the orders come from, on the actual map.
The category that ranks sixth in units can be third in money.
You turn them on with a toggle and forget them.
You pick the day, the time and who receives it. Each report has its own recipient list, because the owner and the warehouse don't need the same thing: the weekly one to whoever decides, the stock one to whoever restocks, the cart one to whoever calls.
- Day of the week and send time, in 24-hour format.
- Several recipients per report: type the email and add it with Enter.
- Configurable low-stock threshold, so the alert matches your turnover.
- Cart freshness window: only the last few hours make it in.
- Preview to your own inbox before activating, to see it as it will arrive.
Set up in one afternoon. After that it sends itself, every week.
The whole week, read on a phone before the first coffee.
The report goes out with your store's branding, not the platform's. Inside is what an owner actually looks at: how much sold, who bought, who signed up and didn't, and what's about to run out.
- Total sold, average ticket, weekly change and order count.
- Top 10 customers by revenue for the week.
- New signups, split between those who bought and those who didn't.
- Best-selling products and categories, with the stock alert summarized at the bottom.
A button at the end goes straight into the panel, without typing the password again.
The shortage arrives before the complaint.
Every morning, before opening, the list of what's missing. And at the very top the painful one: products that sell well and have hit zero, with how many units went out this week right next to the number.
- High turnover + low stock: the ones to restock today, not next week.
- Out of stock, with the exact variant: it's not the product, it's size S in black.
- Low stock according to the threshold you chose, not a default.
- A button straight to stock management, to load the restock right there.
A zero next to "2 sold this week" isn't data: it's a purchase order.
It's not a report. It's the list of who to call today.
Sorted by recovery probability: repeat customer, high value and a recent cart move to the top. Each row carries the phone number and the recommended action, call or WhatsApp. You open it and work top to bottom.
- Total recoverable value, and how much was recovered in the last 24 hours.
- What's inside each cart, item by item, so you call knowing.
- Distribution by age: 0-6h, 6-24h, 24-48h and 48-72h.
- Products with unconverted demand: the ones showing up in several carts that nobody ends up buying. Price, stock or information.
An abandoned cart with a phone number beside it stops being a statistic.
Three reports, three schedules, three different recipients.
Nothing to build, no metrics to define. They come done, with the content a wholesaler needs to look at. You turn them on, set the time and who receives them.
Total and average sales, top 10 customers, new signups, best sellers by units and revenue, and cancelled orders.
Monday · 09:00 · to managementProducts out of stock, low on stock per your threshold, and the high-turnover ones needing urgent restocking.
Every day · 08:00 · to the warehouseFresh carts prioritized by recovery probability, with contact details, recommended action and unconverted-demand signals.
Every day · 10:00 · to whoever callsLet the business tell you how it's doing, every week.
We'll show you the Metrics panel and the three reports running on your own catalog, no strings attached.
I want to see my metrics running