Get your store up and running, step by step

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The panel has three parts: the menu on the left, the search box above the menu (“Search… ⌘K”) and the black bar at the top, with the notification bell and the EDIT STORE button.

Use the search box as a shortcut. Type “orders”, pick the result and press Enter. It finds screens, categories and also help articles. It's faster than walking the menu.

There are two places for everything. The panel: orders, customers, products, prices, users. The store editor: everything your customer sees (design, texts, taxes, payments, shipping, minimum order). Open the editor with EDIT STORE, look at its three tabs (Style, Content, Screens) and close it without saving.

The editor also has a search box (“Search settings, sections, designs…”). When this guide says “in the editor, search ‘minimum’”, that's where: type the word and it takes you to the setting.

Create one user per person in Configuration → Managers. Tick only the permissions each one needs. For a sales rep who should see only their own customers and orders, tick only SELLER; any other permission shows them the whole section.

There are two assistants, one in each place. In the panel it's the purple button at the bottom right; in the editor it's at the foot of the dark panel (“Don't know how to do something? Ask me”). Each one answers about what's in front of it. Try the panel one with a real question: “where do I approve a new customer?”. If the answer includes a button, tap it: it takes you to that screen.

First of all, open your store in an incognito window. If you see a “Coming soon” page, it's in Under construction mode: in the editor, search “construction” and turn it off while you do this guide's tests. If you still don't want anyone to see it, turn it back on at the end of the day.

In the panel, Configuration → General: trade name, tax information, address, phones and the three contact emails. They appear in the store, on receipts and at the bottom of every automatic email. The orders email is the important one: every new order and every registration request lands there.

Taxes: in the editor, search “taxes” and open Taxes and prices. Under Sale condition there are three options: Taxes included in the price, Prices without taxes (notice only) or Add taxes to the total. Below goes your country's rate. Whatever you choose is frozen on each order when it's created.

Minimum order: in the editor, search “minimum”. Minimum purchase is the amount needed to finish an order (0 = no minimum). Repurchase minimum is a lower one for customers who already bought, and Days for the repurchase minimum says from when it applies.

Registration: in the editor, search “register” and open Who can register: Open (anyone creates their account), Requires approval (it stays pending until you approve it) or Closed (only you create accounts). For wholesale, choose Requires approval. Under Registration questions add two or three questions that help you approve: line of business, number of stores, how much they buy per month.

Who sees what: in the editor, open Catalog and access. There you decide whether logging in is required to see the catalog, whether visitors see prices, whether stock quantities are hidden and whether products without photos are shown.

Price lists: in the panel, Configuration → Price lists. Create the ones you'll use, for example “Retailer”, “Distributor”, “Chains”. Just the name for now; prices are loaded in stage 4.

Categories first, in Catalog → Categories. Build the tree with two or three levels at most (for example Kitchen → Containers), following how your customer buys. Keep seasonal ones hidden until you activate them.

Load one product by hand to learn the form: Catalog → Products, + Create product button. Under General are the code, name, short description, dimensions, materials, categories and the Visible / New / Featured / Sale switches. Then come the Images, Options, Price lists and Discounts tabs.

If the product comes in sizes, colors or presentations, don't load it several times. In the Options tab each row is a variant, with its own code, price, stock, minimum and pack size. The “2nd variant” column combines them (size and color). + Add option adds a row.

For the rest of the catalog use the importer: Configuration → Tools → Product management in Google Drive. Tap Download template, fill in one row per product in the sheet and paste its URL into Import. Before applying, a verification screen opens with what's added [+], what changes [~] and what's removed [−]. Read it in full before confirming.

Photos go all at once: on the same Tools screen, Import images and videos in bulk, you upload a ZIP. The system matches each photo to its product by the code in the file name. The first image of each product is the one shown in the catalog.

While the import runs, the Task center (right-hand panel) shows progress. When it finishes, go back to Products and tap the refresh button next to the green + to see the changes.

Coming from Tiendanube, WooCommerce, Prestashop or MercadoLibre? At the bottom of Tools there's External importers. After importing, review categories, prices and stock.

Sort out your scheme on paper before touching the panel. The usual is one list per channel (retailer, distributor, chain) and, for everyone, a volume discount. Between 3 and 10 lists is enough.

Load the price per list from the product form, Price lists tab. It's a grid: one column per list and one row per variant. Type the price in each cell. If you leave a list empty, that customer sees the base price.

For many products don't go form by form. Two ways: export the sheet, fill in each list's column and re-import (stage 3), or Configuration → Tools → Bulk price increase: a percentage on one list, with rounding.

The volume discount is built in Catalog → Discounts: a new discount, volume type, with its tiers. For example: 5% from $1,500, 8% from $3,000. On the top tier you can add free shipping. The customer sees a bar in the cart showing how much is left to the next tier. If you don't see Discounts under Catalog, ask support: it's enabled per business.

For a one-off deal on a product use the form's promotional price: it shows with the original price struck through. For a special term for a single customer, use the custom discount (%) in their customer profile (stage 5).

This is how registration works: the business fills in your store's form (tax details, mobile and your questions). They're left Pending and you get an email in your orders inbox. In Sales → Customers a yellow button appears: “N customers to approve”.

Tap that button, open the customer's profile and read their Registration answers. Before approving, fill in the Commercial terms: price list, sales rep and custom discount if any. Then tap the green Approve bar. The customer gets the welcome email and can now buy.

There are two text fields in the profile that get mixed up. Agreements (payment, shipping, invoicing) is visible to the customer, in their profile and when confirming each order. Behaviour is internal: only your team and sales reps see it, and it travels with the purchase order.

Your current customer base is loaded by you, without approval. One at a time: Sales → Customers, + Create customer button; type only the tax ID and wait, the system looks up the registry and fills in legal name and address. Many at once: Configuration → Tools → Import customers from file, with a preview before applying.

Three actions on a customer: Approve (pending → active), Block customer (switch in the profile; reversible, keeps history) and Delete customer (only for records without orders: rejected, duplicates, tests). There's no “Reject” button: a pending request is rejected by deleting it.

Register in your own store as a test customer, from an incognito window and with your other email. Approve yourself from the panel. You'll use that customer in the stage 8 dry run; give it a clear name, like “TEST – do not ship”.

In the editor, search “payments” and open Payments and shipping. Everything in this stage is on that screen.

Under Payment, tick the methods you offer (Transfer, Cash, Cheque, To be agreed…). If one is missing, + Add method (“30-day credit”, “Cash on delivery”). Open each row with the arrow: there you choose No charge, Surcharge or Discount, the value, and write the notes.

In each method's notes put everything the customer needs to pay without asking you: bank, holder, account number, alias, clearing time, where to send the receipt. Those notes show in the checkout and travel in the order confirmation email.

To charge online, under Online payments tap Connect Mercado Pago and authorize from your account. No credentials are shared. When it says connected, Mercado Pago appears in the checkout as one more method, with whatever surcharge you set.

Under Shipping, the same: tick or add your carriers. If you charge differently by zone, create one shipping option per zone with a clear name (City, Metro, Inland, Warehouse pickup), each with its surcharge and notes (which areas it covers, dispatch days). The customer picks theirs when buying; the system doesn't detect it on its own.

Delivery times don't go on the shipping option. They're communicated through order statuses (stage 7) or in the shipping notes. If you leave the automatic “Best price” badge on, the cheapest method is flagged on its own in the checkout.

Open EDIT STORE. Go to Style → Ready-made designs and pick one: the whole store changes at once (colors, fonts, button shapes). Then, under Palette and typography, adjust only what doesn't match your brand. It's faster than building from scratch.

Under Content → Brand upload the logo and fill in name, slogan, social links and the footer links. Under Menu choose which categories and links appear in the navigation.

The home page is built under the Screens tab (or in the editor, search “home”): the top photo or video, product carousels, promotions, FAQs. Start with few blocks.

Under Content → Pages write How to buy (how to register, how long approval takes, minimum order, payment methods, shipping and lead times) and About us. Use headings and short lists: people scan, they don't read.

Under Content, review Legal (your country's mandatory seals and buttons, policies), Contact (the form) and Support: enable the WhatsApp button with your sales number and the shopping assistant for your customers.

Under Content → Emails are the automatic emails: welcome, pending registration, order received, order edited, order cancelled. The layout is fixed; you write the subject and the text. Spend more time on Order received: it's the most read. Put packing times, how to pay and what happens if stock is short.

Go back to the panel for the tracking statuses: Configuration → Tracking. 7 come by default. Keep the ones you really use (Received, Preparing, Shipped, Delivered), give them a color and, on the ones you want to notify, enable Notify customer with subject and text. The Important information field is filled in order by order (amount due, tracking number).

Every change in the editor is published with Save, instantly. If you still don't want anyone to see the store, turn on Under construction (in the editor, search “construction”) at the end of each working day: visitors see “Coming soon”. Turn it off to do each stage's tests and, for good, the day you open.

From your phone, in incognito, enter the store as the test customer. Search a product by code, add two variants with real quantities and a second product. Look at the cart: does the minimum order show? does the volume-discount bar move?

Go on to checkout. Pick a shipping zone and read its notes as if you knew nothing. Pick Transfer and confirm the discount applied to the total. Fill in the billing details and confirm the order. Read the order-confirmed screen.

Check both emails: Order received in the test customer's inbox (does it include the payment details?) and the new-order notice in your orders inbox (did it arrive?).

Now the panel side: Sales → Orders, open the order. Download the packing order (the PDF for the warehouse). Change the status to one that notifies the customer, fill in the important information and save. Confirm the email arrived.

Edit the order (change a quantity, remove a product): the total recalculates and the order-edited email goes out. Then cancel it: the order-cancelled email goes out. In one hour you've seen every automatic email.

If you connected Mercado Pago: place a second order with the cheapest product and pay for real. In Orders it must show Paid. Then use Refund from the order. Never cancel an online charge without refunding: the customer keeps the charge.

Finally, the reverse path: Sales → Create order. Pick the test customer, load products and quantities as if they'd sent them on WhatsApp, and confirm. This is what your sales reps will do daily.

An order comes in. You get an email and it appears in Sales → Orders. Open it: at the top are the customer, their agreements and what your team wrote in Behaviour; below, the products. Download the packing order for the warehouse.

As it moves along, change the tracking status from the order. If the status notifies the customer, fill in the important information (amount, tracking) before saving. In the list, the status color tells you at a glance where each order is; filter by status to see the ones still to ship.

A product is missing or the quantity changed. Edit the order from its detail: the total recalculates and the customer gets the order-edited email. If the order is off, cancel it from right there. If they paid via Mercado Pago, Refund first, then cancel.

A customer sends you the order on WhatsApp or by phone. Sales → Create order: pick the customer, load products and quantities. Their price list, discounts and stock control apply, just as if they'd done it themselves. On confirming, they get the order-received email.

A new customer registered. In Sales → Customers, yellow “N customers to approve” button. Open the profile, read their answers, assign a price list and a sales rep, and tap Approve. If it's not a business, Delete customer. Do it every day: whoever waits, leaves.

A price changed or goods arrived. For one or two products, the form (Catalog → Products). For many, Configuration → Tools: export the sheet, edit and re-import, or Bulk price increase by percentage. If a product sold out, turn off Visible or leave stock at 0.

A customer can't log in. From their profile you can set a new password or generate an emergency access link and send it on WhatsApp. If they show as Unverified, validate them with one click from the profile.