One ID per platform, and your store starts reporting what happens.
Marketing is the section where Google, Meta and TikTok codes get pasted. No snippets, no touching the <head>, no waiting for a developer: on save, the platform injects every tag and starts sending events — view product, add to cart, signup, purchase — to every platform you loaded.
A wholesaler without tracking sells blind.
Wholesale buyers don't buy on the first visit: they browse the catalog, leave, come back a week later and only then sign up. Without pixels, that chain doesn't exist for any platform and every order arrives with no author.
Know which ad brought the order
The purchase is reported with the order ID. Each platform can attribute the order to the campaign that started it, and only then is it clear which one is worth keeping.
Talk again to whoever looked
View product and add to cart feed remarketing audiences. Whoever left without signing up sees your catalog again on Instagram or TikTok.
Show the catalog where they search
Feeds publish your products on Google Shopping, Facebook and Instagram without maintaining a spreadsheet: they change in your store and they change in the ad.
Ten platforms, ten fields, a single screen.
Each platform asks for its identifier and nothing else. The platform builds the snippet, injects it into every page of the store and keeps the tag alive even if you change the design, the domain or the industry.
- Google: Analytics 4, Tag Manager and Ads conversions.
- Meta: Pixel, Conversion API and domain verification.
- The rest: TikTok, Pinterest, Microsoft/Bing UET, Snapchat and X.
The result: tracking stops depending on someone remembering to paste a script every time the store changes.
The events come mapped: there is nothing to code.
Viewing the catalog, searching, viewing a product, adding and removing from the cart, signing up, contacting and buying. Every buyer action goes out to every platform with an ID loaded, under the name that platform expects.
- The purchase travels with the order ID, so no platform counts it twice.
- Signup is its own event: in wholesale, an approved account is worth as much as the first order.
- Clicks to social networks and chat are reported too, to measure the contact that never goes through the cart.
The result: campaigns that optimize on real conversions and audiences that fill themselves, from the store's first day.
What the ad blocker hides, the server sends.
With the Pixel ID and the Conversion API token loaded, events leave through two paths: the buyer's browser and the platform's server, which sends them straight to Meta. If the first one fails — an extension, a slow network, a tab closed too early — the second still arrives.
The result: fewer purchases lost in tracking and better event match quality, which is what Meta depends on to find buyers like yours.
Three conversions, because in wholesale the purchase isn't the first step.
The section ships three ready tags: new buyer signup, completed order and a click on the WhatsApp button. You load the tag for each action you want to measure and leave the rest empty.
The result: Google can optimize on a wholesale account signup — the lead that actually matters — months before the big order that justifies it.
Three URLs that replace the product spreadsheet.
The platform publishes your catalog in three files that Meta Commerce, Google Merchant and TikTok read on their own, as often as you tell them to. They carry ID, title, description, availability, price, link to the product page, image, brand and Google category.
- They update themselves: a new product, a new photo, a stockout.
- They're public and password-free, so you paste them into each platform's panel and that's it.
- The TikTok feed adds product type and extra images; the Meta one enables Facebook Shop and Instagram Shopping.
The result: dynamic ads and Google Shopping with today's catalog, not the one from the day the spreadsheet was built.
What gets published and what gets asked.
Two decisions that are not cosmetic in a wholesale store: whether your price list goes public and whether the European visitor sees the cookie notice.
Your wholesale list isn't published without permission
By default the feeds go out with a symbolic price, because platforms require every item to have one. Your real prices stay visible only to registered, approved customers. If competing on price in Shopping suits you, flip the switch and the real ones go out.
Consent, with nothing to install
Measuring means cookies, and cookies mean notifying. The banner ships with the store: turn it on, it shows up in the visitor's language and consent is recorded. No plugin to hire, no external script adding half a second of load.
A QR so the counter ends up in the catalog.
The same section generates your store's QR code to print on the counter, on the order box, on the delivery note or on the card your rep leaves behind. And for businesses with a reseller network, each point of sale can have its own.
The result: the customer who already buys from you in person starts repeating orders on their own, without taking up a salesperson.
What each thing is, what it's for and what it gives back.
| The feature | What it's for | What result it gives |
|---|---|---|
| Google Analytics 4 | Measure visits, journey and traffic source of your wholesale store. | Knowing which channel brings buyers who buy, not just visits. |
| Google Tag Manager | Manage every tag from one container, without touching the store. | Adding a new tool without waiting on anyone — and verifying the domain in Merchant Center. |
| Meta Pixel + Conversion API | Report events from the browser and from the server. | Meta receives the purchase even if the browser blocks it, and doesn't count it twice. |
| Domain verification (Meta) | Prove to Meta that the domain is yours. | Being able to configure events and advertise on your own store without restrictions. |
| TikTok Pixel | Measure the journey of the visitor arriving from TikTok. | Campaigns that learn who your real wholesale buyer is. |
| Pinterest, Bing UET, Snapchat, X | Measure on the platforms that aren't Google or Meta. | Trying a new channel with no install work: it's pasting one ID. |
| Google Ads conversions | Mark signup, order and WhatsApp click as conversions. | Optimizing on account signup, which is the real wholesale lead. |
| Catalog feeds | Publish your products on Meta, Google Merchant and TikTok. | Dynamic ads and Google Shopping always current, with no spreadsheet. |
| Real prices in feeds | Decide whether the feed shows the wholesale price or a symbolic one. | Being in the public catalog without handing your list to the competition. |
| Cookie banner | Ask for and record the visitor's consent. | Complying without hiring a plugin or adding a third-party script. |
| Store QR code | Take people from the counter, the delivery note or the reseller's shop into the catalog. | Orders that repeat themselves, without taking up a salesperson. |
Every integration has its guide, with screenshots from the source platform.
Where to find the ID in Meta, Google or TikTok, and where to paste it in the panel.
The other half of Marketing is the emails that send themselves: that lives in Auto-seller ®, and promotions live in the discount engine.
Before investing in ads, get the tracking in place.
We'll show you the Marketing section running on your own catalog: which events fire, which feed ends up published and what each platform sees.
I want to measure my B2B campaigns