GUIDE TO INTEGRATE YOUR STORE WITH GOOGLE TAG MANAGER
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Easily connect your wholesale store with Google Tag Manager (GTM) to measure events, campaigns, conversions and configure integrations such as Google Analytics, Google Ads, Pixel de Meta, and others, without programming.
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What is GTM for?
Google Tag Manager is a free tool from Google that allows you to manage all the tracking codes (tags) of your website from a single place, without the need to edit the source code.
✅ Manage tags: It allows you to add, modify and delete tracking tags (such as Google Analytics, Google Ads, Facebook pixels, etc.) in a simple and fast way.
✅ Save time and effort: Marketing teams can implement and update labels without having to request changes from the development team, streamlining the process.
✅ Improve data accuracy: By managing labels in a centralized way, the risk of errors is reduced and ensures that data is collected correctly.
✅ Facilitate collaboration: Allows several users to work on configuring labels simultaneously, with different levels of access.
✅ Optimize marketing campaigns: By having precise control over labels, you can optimize marketing campaigns and improve return on investments.
✅ Allows the management of third-party tags: GTM not only works with Google tags, but it also allows the management of third-party tags.
✅ Allows conversion tracking and remarketing: Google Tag Manager integrates with Google Ads for conversion tracking and remarketing.
How to configure GTM?
What do I need?
- A Google account
- Create a container in Google Tag Manager
- Get the GTM container ID (example: GTM-TRKRC3VR)
- Access your VentasXMayor store as an administrator
Create the container in Google Tag Manager
1. Log in to Google Tag Manager
👉 https://tagmanager.google.com/
2. Create an account and a container
If you don't have one created:
- Click on “Create Account”
- Account name: enter the name of your company or store
- Country: select Argentina (or another)
- Container name: this can be the name of your store
- Target platform: Select Web
- Click on Create
Accept the terms of service.
3. Copy the GTM ID
Once the container is created, you'll see two blocks of code:
- One for the
- Another one for right after the
You don't need to copy the entire code. 🔑 You just need to copy the ID of your container, which looks like this:
GTM-XXXXXXX
Integrate GTM into VentasXMayor
1. Log in to the administrator of your store in VentasXMayor
2. Go to the menu:
👉 Advertising → Google Tag Manager
3. Paste your GTM code
In the requested field, enter your GTM ID, for example:
GTM-XXXXXXX
4. Save the changes
Ready! The integration is automatically activated on all pages of your store.
You don't need to install anything else.
What can you do with Google Tag Manager?
Once integrated, you can from Google Tag Manager:
- Connect Google Analytics 4
- Set up conversions for Google Ads
- Install the Meta Pixel (Facebook/Instagram)
- Activate tools like Hotjar, Clarity, TikTok Pixel and more
- Create personalized events (e.g.: clicks, product visits, add to cart, etc.)
All without touching your store code.
How to prove that it's working?
- Install the Chrome extension: Tag Assistant Companion
- Visit your store in “Preview” mode from Tag Manager
- Verify that the GTM container is active