TECHNOLOGY AND ELECTRONICS DISTRIBUTORS
“What’s your price if I take 24?” It’s already published.
In technology margins are thin and everything gets negotiated by volume. With the tiers published, the customer sees how far they are from the next price and raises the order themselves — and the stock they see comes from the management system, not from yesterday’s spreadsheet.
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HOW A TECHNOLOGY RESELLER BUYS
Negotiating by volume doesn’t have to be a phone call.
Every reseller asks the same thing: how much cheaper if they take more. If the tier is published and the cart says how far off they are, the question answers itself and the average ticket rises without improvised discounts.
The volume tier stops being a phone negotiation: it’s published, it applies on its own and the customer decides whether raising the order is worth it.
Stock isn’t yesterday’s snapshot: it comes from the management system and updates on its own. Whatever is reserved by another order doesn’t show as available.
WHAT HAPPENS TODAY
The four problems of selling technology wholesale, and what answers them.
Every customer negotiates their discount by phone and no two orders are alike. The tier is published Six, twenty-four, sixty: each bracket with its price, in plain view. The discount stops depending on who answered the phone.
The customer buys 20 without knowing 24 would have been cheaper. The cart says how far off they are “Twelve units to the next price”. The customer raises the order on their own and the average ticket grows without any calls.
A unit already reserved on another order gets sold. Stock comes from the management system The store syncs with your ERP. What’s reserved doesn’t show as free, and the customer doesn’t buy something you won’t be able to deliver.
Specs and warranty get asked product by product. Specs next to the price Connection, battery, warranty and units per case, on the same screen where they load the quantity. The reseller builds their own listing from that.
THE DAY TO DAY
The rep keeps selling. They stop being a calculator with a phone.
Nobody stops taking care of the big accounts or negotiating a special deal. What ends is answering thirty times a day what the same product costs from twenty-four units up.
✓The reseller checks the tier and buys at eleven at night. ✓The stock they see is the system’s, not yesterday’s spreadsheet. ✓The rep spends the day on the big deals, not on repeating prices.
WHO ALREADY SELLS THIS WAY 
Cell One 
Dayton 
Dehuka 
Ninja Distribution
Technology and electronics distributors that already run their wholesale channel here.
Cell One Dayton Dehuka Ninja Distribution How many times a day does the same volume price get quoted?
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