Metrics is the panel's home screen and the first item in the side menu. It shows how your operation is doing over the period you choose.
Step by step
- In the side menu, go to Metrics (it is the screen that opens when you sign in to the panel).
- Top left is the Date range analyzed calendar. Click it and pick two dates: the start and the end.
- The numbers and the charts recalculate for that range.
The date range
The dashboard opens on the last 30 days, but you can analyse any historical period: the calendar has no minimum date, so you can look at a month from last year with no trouble.
The only limit is 2 months per query. If you pick a longer range, the notice "Range limit: 2 months" appears and the end date snaps to two months after the start.
So yes, you can see a whole year: you do it two months at a time. For an annual total, the practical route is the sales report you download from the order list (see the reports article).
What each block shows
Sales over time. A chart with four series: - Amount — how much was sold per day. - Orders — how many orders per day. - Activity — see the next section. - Products with price increase — how many products went up in price that day.
Order summary. Three indicators, each with its variation against the previous period: - New orders — count and amount of the orders placed in the period, voided ones excluded. - Canceled orders — the ones voided within the period. - Abandoned carts — see below.
New registered customers. A funnel of the buyers who registered in the period: Total, No Purchases, With Abandoned Cart and With Purchases, plus the period's Conversion. Beside it, the Interested customers waiting for out-of-stock products chart, listing the products most people are waiting for.
Top-selling categories and products. Four charts: categories and products by quantity, and the same two by revenue.
Sales map. Which areas the period's orders came from.
What "Activity" means
Activity is not visits and not people. It is the count of operations that were saved through your store domain in that period.
It goes up when someone does something that gets recorded: a cart is built or changed, an order is confirmed, a customer registers, someone asks for a back-in-stock notice on a product. It also goes up when you or your team edit the catalog from the panel.
Someone who only browses pages and leaves adds no activity. And one person doing five things adds five. It is useful for reading the day's pulse, not for counting people.
Abandoned carts: which period they cover
They cover only the selected period, not a running historical total. It counts carts that were created inside the range, have products in them and were never closed. Set the period to 15 days and you see the ones from those 15 days.
A cart created before the range does not count, even if the buyer added things to it during the period.
To see who they are and open each cart, go to Sales → Customers and filter by Abandoned cart: there you get the date, the products each one left behind and the option to send a WhatsApp with the link to their order.
What this screen does not have
There is no visit or visitor counter. No metric in the panel counts people entering the store. To measure traffic you have to connect Google Analytics:
- On the classic store: Marketing → Advertising, the Google Analytics card, the Measurement ID field. That takes the identifier starting with
G-. - On the new store: EDIT STORE → Marketing → Tags & pixels, the Google Analytics 4 (ID) field.
Metrics cannot be downloaded or printed. There is no export button on this screen. What you can download are the lists: the sales report and the order export from Sales → Orders, and the export from Sales → Customers. See the reports article.
Metrics cannot be reset to zero. The numbers come from orders, and orders are history: they are neither deleted nor reset. If you want to start a comparison fresh, use the date range.
There is no average ticket as an indicator of its own in the panel. It does arrive in the Weekly Manager Report, which you switch on under Configuration → Reports.
If you cannot find it
- You do not see "Metrics" in the menu: your user does not have the Metrics permission, inside the Analytics card on the Managers screen. Ask someone with Manager access for it.
- The screen says there is no data yet: that is the initial state. It stays until orders, customers or activity come in.
- You are looking for the total collected in cash or by transfer: that is not in Metrics. It is in the Sales → Orders list, filtered by date; the online payment column only appears with Mercado Pago connected.
Tips
- Compare equivalent periods (the same month a year earlier) instead of looking at a number in isolation.
- If the funnel shows many registrations with no purchases, review the approval flow, the registration questions and the "How to buy" text: that is usually where the first purchase gets stuck.
- The out-of-stock interest chart is the most honest shopping list you have: those are products with confirmed demand.
- Check the sales map now and then to spot weak areas where you could activate a sales rep or a campaign.