VentasxMayor sends a fixed set of automatic emails to your wholesale buyers when key events occur (signup, order received, order edited, etc.). The content of each email is edited from Wholesale → Communication, in the "Automatic customer emails" subsection. The platform doesn't have a drag-and-drop template editor or an "Emails > Templates" section: the layout (logo, colors, business data, email footer) is applied automatically and only the body text of each email is customizable.
How it works
When an event takes place (a buyer completes signup, confirms an order, etc.) the platform builds the email by combining:
- The fixed layout (business logo, colors defined in General settings, contact details, footer with wholesale portal links) — not editable as a template.
- The body text you load in Communication, where you write with a Markdown-style rich editor (bold, italic, strikethrough, code
</>, H1/H2/H3/paragraph headings, lists, quotes, dividers, links, images, columns and full-screen mode). - The order or buyer data appended after the body depending on the email type (order summary, portal link, etc.).
Every email is triggered by the platform without manual action. Each email's screen displays a blue notice at the top stating when it is sent (for example: "Sent automatically to the customer when they complete their signup on your store").
Emails you can customize
In the "Automatic customer emails" tab inside Communication you'll find five entries:
- Welcome email: sent to the buyer when they complete signup on your wholesale store.
- Pending registration email: sent to buyers who registered and are waiting for approval (when you have "Approve registration" enabled for customers). The same text is also displayed on the store after signup is completed.
- Order received email: sent when a buyer confirms an order. The most-read one — use it to set expectations (assembly times, payment terms, stock policy).
- Order canceled email: sent when the manager cancels a buyer's order.
- Order edited email: sent when the manager edits an order (items, quantities, prices). The email includes the updated order detail.
Each one ships with an editable default text covering the basics; you can replace it fully or partially.
Other emails and system notices
Besides those five, the platform sends without customization (fixed or automatic text) other operational messages such as:
- Password recovery, magic-login links and account verifications.
- Order tracking when the status changes (each state's text is edited in Orders → Tracking statuses, not in Communication).
- Payment requests and refund notifications from MercadoPago.
- Abandoned cart WhatsApp (text also editable in Communication, under "Other").
- Order completion screen (the message the buyer sees after checkout, also in Communication).
Marketing automation with custom subject + content (repurchase reminders, restocking, abandoned cart, inactivity discounts) is managed in Marketing → Auto-seller, not in Communication.
Tips
- In the welcome and order received emails make the wholesale operation explicit: assembly times, payment terms, stock and shipping policy. They have the highest open rates.
- Keep the business data in General settings up to date (logo, colors, contact details): they automatically apply to every email's layout.
- If you enable "Approve registration", review the pending registration email text — it's the first thing a new buyer receives and shapes the first impression.
- For marketing emails (cart recovery with coupon, scheduled restocking, repurchase nudges) use Marketing → Auto-seller; the Communication flow is only for transactional emails.