B2B commerce platforms: what they cost, how they charge, and which ones are built for a wholesaler your size

Every "best B2B commerce platforms" list you'll find ranks the same names: Salesforce, Adobe, BigCommerce, OroCommerce, SAP. They're good platforms. They're also built for companies with an IT department, an implementation partner and a six-figure budget — and almost none of those lists tell you what any of them cost.

This guide does the opposite. We work with wholesalers and distributors every day, and the question they ask isn't "which platform has the most features." It's "which one can I actually run, and what will it cost me when business is good?" So we compared nine platforms on how they charge, what's included at the entry price, and what a distributor with a handful of reps and a few hundred accounts really needs.

What a B2B commerce platform is (and what it isn't)

A B2B commerce platform is an online store where your customers — retailers, other businesses — log in and order from you. That's the short version. What makes it B2B, and not a regular online store with a password on it, is everything that happens because the customer is a business:

• Each account sees its own prices. Not a discount code: a price list assigned to that customer, with their negotiated terms, and nothing else.
• Minimums and multiples. By order, by product, by line. A case of 12, a pallet, a minimum of US$ 500.
• Terms instead of a card. Net 30, net 60, an account balance the customer can see, orders that wait for approval when the balance is over the limit.
• Reps with portfolios. A sales rep who sees their accounts, places orders on their behalf, and gets commission on what those accounts buy — including the orders the customer placed alone at 11 pm.
• Reorders from history. The retailer who buys the same 40 SKUs every two weeks shouldn't have to find them again.
• An ERP that gets the order. Prices and stock come from your system; the order goes back into it. Nobody retypes anything.

If a platform does these things natively, it's a B2B platform. If it does them through five apps bolted onto a consumer store, it's a consumer store with five apps — and the apps are where the cost and the breakage live. That's the first thing to check on any list, including this one.

The question nobody puts in the comparison table: how does it charge?

Features are easy to compare. Pricing models aren't, because most B2B vendors don't publish them — and the ones that do use four different logics. Here is what each platform on this list publishes on its own pricing page, as of October 2026. Where a vendor doesn't publish a price, we say so instead of guessing.

Platform	Entry price (published)	How the price grows	Notes
BigCommerce	Core US$ 39/mo · Growth US$ 105 · Scale US$ 399 · Performance from US$ 1,499/mo billed annually	By GMV. Each plan has a sales cap (US$ 30K, US$ 100K trailing 12 months…) and charges 0.9–2.0% on eligible sales above it, unless you use their embedded payment providers	B2B Edition price not on the public page
Shopify Plus	Shown to us in EUR: from €2,100/mo on a 3-year term, €2,250 on a 1-year term, "or a variable platform fee for more complex business structures"	By term and by complexity. Multi-year commitment for the lower price	B2B on the standard Shopify plans is limited ("up to 3 catalogs"); unlimited catalogs live in Plus
B2B Wave	Pro €320/mo (50% off the first 3 months)	By users and price lists. 10 users (admins + reps) and 20 price lists included; more of either is "contact us"	20,000-product cap; 0% transaction fees
Orderspace	US$ 65/mo (no reps, subdomain) · US$ 95 (3 reps) · US$ 125 (10 reps) · US$ 185 (20 reps)	By sales reps. Each tier unlocks a rep count	Unlimited orders, customers and products on all tiers; prices exclude VAT (UK company)
SparkLayer	Free (5 orders/mo) · US$ 49 (50 orders) · US$ 149 (100 orders) · US$ 299 (150 orders) · Enterprise from US$ 499	By order volume and by agents. Each tier caps monthly B2B orders	Runs on top of Shopify: you need a Shopify plan too
OrderEase	"Starting at US$ 500/month" plus a setup fee	By project. Volume, order sources (EDI, PDF, email, portal) and the systems connected set the price	Unlimited users included
RepSpark	Not published ("Chat with us")	Three packages: up to 3 users, up to 10, unlimited	Entry package integrates with Shopify only
NuORDER (Lightspeed)	Not published (demo request)	—	Apparel-focused showroom platform
MarketTime	Not published	—	Rep and showroom platform
VentasxMayor	US$ 99.00/mo, flat	It doesn't. No commissions on sales, no per-user or per-rep fees, no order caps, no contract	Implementation included; API access and a .com domain are small separate items

Sources: each platform's own pricing page, read October 14, 2026. If a figure above is out of date, the page it came from wins.

Read the third column again. That's the real comparison. Four ways to charge — per user, per order, per dollar of sales, per project — and all four have the same property: the bill goes up when you have a good month. A platform that takes 1% of sales above a cap earns more precisely when you did the work. A platform that charges per rep charges you for putting your whole team on it. In our experience with distributors, this is the thing that decides whether a platform gets adopted or quietly abandoned: not the feature list, but whether using it more costs more.

We charge a flat fee because we think that's the only pricing that doesn't fight the product. You can disagree with that — but you should know which model you're signing up for before you sign.

Who each platform is actually for

The lists you'll find rank platforms as if every business were the same. They aren't. Here's the honest split.

Enterprise platforms — Salesforce Commerce, Adobe Commerce (Magento), SAP Commerce, OroCommerce, Optimizely. Built for companies with hundreds of employees, multiple warehouses and countries, a procurement department on the customer side, and an integration partner on theirs. Implementations are measured in months and the price is a quote. If you're that company, these are the right tools and this guide isn't for you.

Shopify Plus and BigCommerce. Consumer-commerce platforms that added B2B. They're excellent at the storefront, the checkout and the app store around them. The B2B layer — customer-specific pricing, net terms, company accounts — is real but it's the newest part of the product, and on Shopify it lives in the expensive tier. Right for a brand that already sells direct to consumers and is adding wholesale as a second channel.

Showroom and rep platforms — NuORDER, RepSpark, MarketTime. Built for apparel, footwear and gift brands selling to boutiques through reps and trade shows. Digital line sheets, assortments, virtual showrooms. If you sell seasonal collections to retailers, they're built for your workflow. If you're a food distributor, they're not.

Wholesale ordering platforms — B2B Wave, Orderspace, SparkLayer, OrderEase, VentasxMayor. Built for the distributor, wholesaler or manufacturer whose customers reorder the same products on terms. This is the segment most "best of" lists skip, and it's where most actual B2B businesses are. The differences inside this group are the pricing model (above), whether it needs another platform underneath (SparkLayer needs Shopify), and whether reps are a first-class part of the product or an add-on.

Say you're a distributor with four reps, three hundred active accounts and a few thousand SKUs. You're not enterprise, and enterprise pricing would be a fifth of your software budget for a tool your reps wouldn't open. You're not a DTC brand adding wholesale. You're the fourth group. Start there.

What to check before you choose — the wholesaler's list

Most selection guides give you twenty criteria. These are the eight that we see decide it in practice.

1. Price per customer, not discount per order. Can you assign a price list to an account, so the customer sees their price and only their price? If the answer involves "customer tags" and a discount app, that's a workaround.
2. Minimums where you need them. By order total, by product, by multiple (sell in 6s, in cases). Enforced at checkout, not in an email afterwards.
3. Terms and balance. Can the customer see their account balance and order on net 30? Does an order wait when the balance is over the limit? Who approves it?
4. Reps as users, with portfolios. Each rep sees their accounts, can order on their behalf, and gets commission on what those accounts buy — however the order came in. Check what a rep seat costs. On three of the platforms above it's the main price driver.
5. The ERP connection. Prices and stock out, orders in. Ask what's included and what's a project. Ask if the connector is theirs or a third party's. (Ours is an open REST API; the integrations are listed with their guides.)
6. The catalog you have. Variants (sizes, colors), cases and units, private catalogs per customer group, a public catalog with prices hidden until login — that last one is what lets Google find you without showing your prices to competitors.
7. What the customer can do alone. Reorder from history, download their invoice, see where the order is. Every one of those is a phone call you don't get.
8. The total bill at twice your current volume. Take your sales from last year, double them, and run them through the pricing page. If the number moves, you've found the model.

Where B2B platform projects go wrong

We see the same three mistakes, in this order.

Choosing for the demo, not for the Tuesday. A demo shows the storefront. The Tuesday is a rep in a customer's back room with a phone, the customer saying "same as last time but double the 500 ml," and the order needing to land in the ERP with the right price and the right terms. Ask the vendor to show you the Tuesday.

Underestimating the catalog work. The platform is the easy part. Clean product data — codes, units of sale, images, which price list applies to whom — is where the weeks go. Whoever you choose, ask what they do with your catalog during implementation. If the answer is "you upload a CSV," budget the weeks.

Buying the enterprise tier of a consumer platform because "we might need it." You might. Most don't. The distributors we work with need customer pricing, minimums, terms and reps on day one, and need multi-warehouse, EDI and procurement punchout approximately never. Buy for the business you have, on terms that let you leave.

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VentasxMayor is a B2B ecommerce platform for wholesalers, distributors and manufacturers: US$ 99.00 a month, flat. No sales commissions, no per-user fees, no contract. See what's included.

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